The ASA is the UK’s independent regulator for advertising across all media coverage. They act on complaints and check the media and if needed they take action against misleading, harmful or offensive advertisements. If an Ad is in breach of the UK Advertising Codes, it must be withdrawn or amended. Annually their is over 30,000 complaints about around 20,000 ads. The ASA have a regulation contract with Ofcom.
The UK Advertising Codes are written by two industry committees: the Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice (BCAP) writes the UK Code of Broadcast Advertising.
As well as acting on complaints, the ASA carry out many other activities to ensure advertising stays within the rules. For example, the ASA actively checks ads in all media and conducts surveys of advertisements published where there is unsatisfactory compliance with the Codes.
Information from: https://www.asa.org.uk/
Looking through the ASA guidelines i have made sure my adverts are not pushing towards any political, ethical or religious issues etc. I have however learnt to alert local police forces, when using things like dummy firearms.
Looking through the ASA guidelines i have made sure my adverts are not pushing towards any political, ethical or religious issues etc. I have however learnt to alert local police forces, when using things like dummy firearms.
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