Film Making Pathway - Location Research (THINK!)

Stills from around the Church Street area. These were used to secure our location of Sheerness Grove for filming.

Film Making Pathway - Lens Testing

This series of images were taken when the THINK! crew went to location to check framing, lenses and used this to create the shot list. We were on location for around an hour, with crew members filling in cast roles to see how it looks. I arranged this so the shot list could have as much accuracy as possible. After this, we all ended up checking out the lenses out of interest making it a more fun and enjoyable arrangement.

Film Making Pathway - ASA Guidlines

The ASA is the UK’s independent regulator for advertising across all media coverage. They act on complaints and check the media and if needed they take action against misleading, harmful or offensive advertisements. If an Ad is in breach of the UK Advertising Codes, it must be withdrawn or amended. Annually their is over 30,000 complaints about around 20,000 ads. The ASA have a regulation contract with Ofcom.

The UK Advertising Codes are written by two industry committees: the Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice (BCAP) writes the UK Code of Broadcast Advertising. 

As well as acting on complaints, the ASA carry out many other activities to ensure advertising stays within the rules. For example, the ASA actively checks ads in all media and conducts surveys of advertisements published where there is unsatisfactory compliance with the Codes.

Information from: https://www.asa.org.uk/


Looking through the ASA guidelines i have made sure my adverts are not pushing towards any political, ethical or religious issues etc. I have however learnt to alert local police forces, when using things like dummy firearms.

Film Making Pathway - Advert Sample 4

This Advert by the Home Office, tackles the subject of abuse. What really stood out to me in this advert was that the content and the setting was very natural. This type of natural behavior is something i'm aiming to achieve while directing the Scunci Instatwist project.

Film Making Pathway - Advert Sample 3

This Victoria's Secret advert is very sexual. this does work for the advert though as it is of course advertising underwear etc. I feel this is a very strong advert, with great shooting, lighting and editing.

Film Making Pathway - Advert Sample 2

The Lynx bullet advert is a great example of 'sex sells'. i like how the guy keeps seeing the women he is attracted too down to their lingerie, i feel this gives the look of seeing something and meaning another; which is implemented heavily in my Scunci Pitch with the contents of misconstrued innuendo's.

Film Making Pathway - Previous Think Advert 2

Possibly the most well known advert is the Hedgehog advert, consisting of a child friendly way of promoting the safety guide of crossing the road. With this being an animation their isn't really a way of implementing it into the concept, however it is a nice example of making something for children to relate to; in the same way we have related our concept to people who are engrossed in their phones on a regular basis.

Film Making Pathway - Previous Think Advert 1

Think Road Safety's advert on checking junctions when driving. Think made quite a large campaign for the awareness of motorbikes and their riders. The concept of filming from inside the car will be implemented into the shoot.

Film Making Pathway - Previous Scunci Advert

This Scunci's advert for their Instatwist, they have took a serious view on their product and it includes a nice packaging shot at the end. In terms of taking inspiration from this in relation to the Sex Toy advert, i would like to make sure we get some clear shots of the Scunci Instatwist within our advert and a really nice packaging shot.

Film Making Pathway - Advert Sample 1

The first advert I looked at was Ridley Scott's Hovis advert, deemed Britains Favourite Advert. As much as i like the advert, it has no relation to the pitches i put forward, so no style and concepts can be took from this advert. It is just, an honorable mention.

Visual Culture - Concept Development

After going through with my pitch I have constructed a list of Locations that I aim to document, the list was composed by personal favorites across the England.The list of locations is-

Alnwick
Alnwick Castle
Alnwick Garden
Arbeia Roman Fort
Arthurs Stone
Aspley Wood
Bambourgh Castle
Barnard Castle
Banqueting House
Battle Abbey and Battlefield
Beamish Museum
Bede’s World
Berwick-upon-tweed
Blackpool
Blackpool Tower
Blenheim Palace
Bodiam Castle
Bodmin Moor
Bowder Stone
Brede High Woods
Brimham Rocks
Bristol Cathedral
Burton Agnes Hall
Cabinet War Rooms
Catterick
Chester Roman Gardens
Chester Roman Fort
Danes Dyke
Dover
Dover - White Cliffs
Durham Cathedral
Durham City
Dunstanburgh Castle
Eden Valley
Ely Cathedral
Fountains Abbey
GameLands Stone Circle
Great Aiden
Hadrians Wall
Hardknott Pass
Hardwick Hall
Hardwick Park
Heugh Gun Battery
High/Low Force
Historic Quey
HMS Victory
HMS Warrior
Holy Island
Kirkstone Pass
Lindisfarne Castle
Loftus
Mendip Hills
Newton Aycliffe
Peak District
Pendragon Castle
Robin Hoods Bay
Portsmouth Historic Dockyard
Rosebery Topping
Runswick Bay
Sandsend
Stokesly
Stonehenge
Tarn Hows
Temple church
The Mary Rose
Tower Bridge
Wallsend
Vindolanda
Whitby
Whitby Abbey
Windsor Castle
York
York Minster

73 Locations in total, I have prioritised them into categories so if i cant complete all 73 Locations, i will still have a good base to hand in.

Visual Culture - Artifact Pitch

I will be creating a location database for my journal artifact. I have chosen a range of locations i have a personal interest in, from around England; from Berwick-upon-Tweed to Dover. 

The theories i will be using in my essay will be National Identity as my range of locations cover the identities of Romans, Saxons and a lot of generational identities such as the time of the British Empire and both world wars, up to and including the present day.

For my second theory, i am struggling to choose between Colour Theory and Spectacle.

Personal Work - Working with David Jinks

I got an opportunity to work with David Jinks and his company Fridge Productions, to help create a few short adverts for Yorkshire National Trust. During this i acted as a runner and as a camera op. for the RED Dragon. It has been a great learning experience, and i thoroughly enjoyed it.