Saturday, 26 September 2015
Film Making Pathway - Treatment: Think
Ignorance – A guy is walking down the street, listening to music with his head phones in. He gets a text and becomes engrossed in his phone. He walks straight past a man giving out free money (oblivious to what goes on around you). He then bumps into another person on there phone doing the same thing. His headphones fallout and they apologise for beeing so focused on their phones. He puts his headphones back in and crosses the road. As he goes to cross another road EITHER-
A) He get hits by a car as he wasn't looking
B) somone pulls him back so he doesn’t get hit by the oncoming car
It cuts to the THINK logo and phrase etc.
The series of texts about being careful coming home are from his mom, but instead of showing the phone (avoids the names of the devices, to show the texts similar to what Adam done for Socionetwork.
A) He get hits by a car as he wasn't looking
B) somone pulls him back so he doesn’t get hit by the oncoming car
It cuts to the THINK logo and phrase etc.
The series of texts about being careful coming home are from his mom, but instead of showing the phone (avoids the names of the devices, to show the texts similar to what Adam done for Socionetwork.
Film Making Pathway - Treatment: Scrunci 02
Vibrater – A woman is taking the laundry upstairs and walks past her daughters (aged around 20) room. She hears a vibrating sound and pauses to listen. She can hear her daughter saying things like "Oooo" and "It's so good" and "It's so fast and powerful". Disgusted, the woman barges into her daughters room to see her daughter facing the mirror using the Scrunci Instatwist. Her daughter turns and asks her mam what she thinks of her braids. The woman smiles but looks very relieved. It then cuts to the logo, product and #DoTheTwist etc.
Film Making Pathway - Treatment: Scrunci 01
Braid Off – A woman and a man with long hair are sat opposite each other. A guy in a suit stands between them. He announces that it is the Final of the Braiding Competition. He tells them its anything goes and the quickest person to make one braid wins. The guy starts to braid his hair by hand. The woman takes out a Scrunci Instatwist. She says the steps to use it out loud as she uses it. The woman finishes well before the man does and is congratulated as the winner. The guy tries to take it off her, but she tells him its not for him. She holds it ina trophiesque style which shows the logo on the product, then the product name, logo and #DoTheTwist appears.
Film Making Pathway - Treatment: Go Outdoors
Go Outdoors
Christmas Camping – The advert will start with a family of varying ages in a big tent. The shots will cut to members of the family opening Christmas presents. All the gifts will be Go Outdoors gear associated with different parts of there catalogue. Climbing, Hiking, Cycling, Camping etc. The camera will then slowly track outside of the tent to reveal them camping at Christmas time. The tent will be surrounded by snow and have Christmas lights running along the tent. A slogan will appear saying "If you can Go Outdoors at Christmas, you can Go Outdoors anytime of the year." Most of the words will fade out so it only leaves "Go Outdoors" (the brand) along with there logo. If possible it would be nice to have there logo made in the snow and have a crane shot to capture it.
Christmas Camping – The advert will start with a family of varying ages in a big tent. The shots will cut to members of the family opening Christmas presents. All the gifts will be Go Outdoors gear associated with different parts of there catalogue. Climbing, Hiking, Cycling, Camping etc. The camera will then slowly track outside of the tent to reveal them camping at Christmas time. The tent will be surrounded by snow and have Christmas lights running along the tent. A slogan will appear saying "If you can Go Outdoors at Christmas, you can Go Outdoors anytime of the year." Most of the words will fade out so it only leaves "Go Outdoors" (the brand) along with there logo. If possible it would be nice to have there logo made in the snow and have a crane shot to capture it.
Film Making Pathway - KODAK Pitches
Go Outdoors
Climbing/Hiking Rosemary topping. Fully kitted with Go Outdoors clothing. Rucksack/Tent on his back.
A guy setting up a tent in his back garden. The kids run in once its up. The guy turns to his wife and tells her its about baby steps.
Christmas presents opening. Full family Young to Old. All of there presents are Go Outdoors things. They are all really happy and the granny even cries over her new hiking stock.
Scunci
A guy (Richard) is sat in his sisters room using her Scunci Twist. His sister walks in kicking off saying its for girls. This would create a shock factor, how its used and identifies its true target audience.
Richard and a girl have a braid off. ANYTHING GOES! Richard does it by hand, the girl with the Scrunci machine. She goes through the steps to use the machine. She is a clear winner. This would show off how easy the machine is to use, along with it being used by the target audience.
Think
A guy is walking down the street, listening to music with his head phones. He walks straight past a man giving out free money (oblivious to what goes on around you). Bumps into another person on there phone. Get hits by a car. Stop texting. Stop. Think. The series of texts about being careful (from his mom) coming up the side of the screen.
Climbing/Hiking Rosemary topping. Fully kitted with Go Outdoors clothing. Rucksack/Tent on his back.
A guy setting up a tent in his back garden. The kids run in once its up. The guy turns to his wife and tells her its about baby steps.
Christmas presents opening. Full family Young to Old. All of there presents are Go Outdoors things. They are all really happy and the granny even cries over her new hiking stock.
Scunci
A guy (Richard) is sat in his sisters room using her Scunci Twist. His sister walks in kicking off saying its for girls. This would create a shock factor, how its used and identifies its true target audience.
Richard and a girl have a braid off. ANYTHING GOES! Richard does it by hand, the girl with the Scrunci machine. She goes through the steps to use the machine. She is a clear winner. This would show off how easy the machine is to use, along with it being used by the target audience.
Think
A guy is walking down the street, listening to music with his head phones. He walks straight past a man giving out free money (oblivious to what goes on around you). Bumps into another person on there phone. Get hits by a car. Stop texting. Stop. Think. The series of texts about being careful (from his mom) coming up the side of the screen.
Film Making Pathway - Short Film Step Outline
1. Set Up- Therapy Starts - Fear The Woman will be sat in the therapist’s room. They will discuss her fear of the woman in the window. The therapist believes her fears reside from a deeper part of her subconscious.
2. Therapy – Car Crash The therapist asks the woman about any serious events in her life both positive and negative. The woman talks about a car crash she was in five years ago, and about how badly she was injured.
3. Therapy - PTSD They discuss the possibility of Post-Traumatic Stress Disorder and that it is an underlining problem that she is struggling to deal with.
4. Therapy – Sensory Deprivation A return to therapy results in a worry of not being able to look into mirrors. That when she tries to, she keeps seeing another woman. The therapist suggests its sensory deprivation and that she needs to sleep better. Prescribing sleeping pills.
5. Therapy – Troxler Effect Therapy continues with a look into the Troxler Effect and how it effects visual perception. Such as the fading of unchanging stimuli. The woman is reluctant to believe this is the problem as she never looks into mirrors.
7. Therapy - Bloody Mary The therapist asks the woman about other common misconceptions such as the Bloody Mary urban legend. That none of it is real and that she only imagines what she sees in the mirror. The woman disagrees. “Repeating words or images enough times causes the ‘subconscious’ to absorb them.”
6. Therapy - Willpower He goes on to explain it’s a principle of mind over matter, if you believe in something strongly enough, you can make yourself see something that’s not there.
8. Therapy – Self-Conflict The therapist tells her that sometimes curing some of our troubles requires a change in our subconscious/unconscious thought, which can only be achieved by using our imagination.
9. Clarification and Resolve Her therapist recommends Self Suggestion and asks her to look into a mirror each day before she goes to bed and for her to believe she will only see herself. “Any idea exclusively occupying the mind turns into reality”.
10. Resolution – Mirror Gaze The woman lifts up from her couch and walks over to the mirror and takes off the cloth. ~She stares into the mirror and sees herself as she was straight after the crash.* She cries.
*NOTE – Her reflection won’t cry. It is meant to look like two different entities of the same person.
2. Therapy – Car Crash The therapist asks the woman about any serious events in her life both positive and negative. The woman talks about a car crash she was in five years ago, and about how badly she was injured.
3. Therapy - PTSD They discuss the possibility of Post-Traumatic Stress Disorder and that it is an underlining problem that she is struggling to deal with.
4. Therapy – Sensory Deprivation A return to therapy results in a worry of not being able to look into mirrors. That when she tries to, she keeps seeing another woman. The therapist suggests its sensory deprivation and that she needs to sleep better. Prescribing sleeping pills.
5. Therapy – Troxler Effect Therapy continues with a look into the Troxler Effect and how it effects visual perception. Such as the fading of unchanging stimuli. The woman is reluctant to believe this is the problem as she never looks into mirrors.
7. Therapy - Bloody Mary The therapist asks the woman about other common misconceptions such as the Bloody Mary urban legend. That none of it is real and that she only imagines what she sees in the mirror. The woman disagrees. “Repeating words or images enough times causes the ‘subconscious’ to absorb them.”
6. Therapy - Willpower He goes on to explain it’s a principle of mind over matter, if you believe in something strongly enough, you can make yourself see something that’s not there.
8. Therapy – Self-Conflict The therapist tells her that sometimes curing some of our troubles requires a change in our subconscious/unconscious thought, which can only be achieved by using our imagination.
9. Clarification and Resolve Her therapist recommends Self Suggestion and asks her to look into a mirror each day before she goes to bed and for her to believe she will only see herself. “Any idea exclusively occupying the mind turns into reality”.
10. Resolution – Mirror Gaze The woman lifts up from her couch and walks over to the mirror and takes off the cloth. ~She stares into the mirror and sees herself as she was straight after the crash.* She cries.
*NOTE – Her reflection won’t cry. It is meant to look like two different entities of the same person.
Film Making Pathway - Short Film Pitch
This three minute short would be focused around a woman and her therapy sessions as she tries to battle her fear. This fear is the belief of somebody hiding in her mirrors. The short would have a focus on her therapy sessions to help her overcome the fear. The therapist argues that the belief stems from elsewhere, such as the car crash she was in.
The shorty would be shot with the woman talking, as if to her therapist, while she is sat at home. With the therapy sessions recalled in terms of responses to create conversation. This would act as story progression in terms of therapy and as character progression in terms with dealing with her fear of the woman in the mirror.
The conversations and actions used to help her overcome this fear would be through the therapist’s responses of sensory deprivation (this can cause one to hallucinate in a dimly lit room which causes the brains facial-recognition system to misfire.
Another explanation that will be included in the therapy sessions would be the Troxler Effect. This is an optical illusion affecting visual perception. This can happen if someone fixates on a particular point for a period of time, an unchanging stimulus away from the fixation point will fade away and disappear.
The therapy sessions that would be used would also refer in each part, to the requirements for autosuggestion which are Willpower and Self-Conflict.
This short would end with the therapy concluding and the woman taking steps allowing her to believe she can truly look into a mirror. Looking into the mirror instead of seeing herself as she is, she sees herself really badly injured from the car crash.
The shorty would be shot with the woman talking, as if to her therapist, while she is sat at home. With the therapy sessions recalled in terms of responses to create conversation. This would act as story progression in terms of therapy and as character progression in terms with dealing with her fear of the woman in the mirror.
The conversations and actions used to help her overcome this fear would be through the therapist’s responses of sensory deprivation (this can cause one to hallucinate in a dimly lit room which causes the brains facial-recognition system to misfire.
Another explanation that will be included in the therapy sessions would be the Troxler Effect. This is an optical illusion affecting visual perception. This can happen if someone fixates on a particular point for a period of time, an unchanging stimulus away from the fixation point will fade away and disappear.
The therapy sessions that would be used would also refer in each part, to the requirements for autosuggestion which are Willpower and Self-Conflict.
This short would end with the therapy concluding and the woman taking steps allowing her to believe she can truly look into a mirror. Looking into the mirror instead of seeing herself as she is, she sees herself really badly injured from the car crash.
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